The Circle

The Circle is BE.'s membership programme. Every qualifying action — purchases, completing The Alignment test, referrals — earns you SPARKS, which accumulate toward your tier and can be redeemed for order credits or private services. The longer you stay, the deeper your tier, and the richer your access becomes.

There are four tiers, each unlocked by your lifetime SPARKS total. Once reached, a tier is yours permanently — it never drops.

• Member (800 SPK) — 10 SPARKS per €1 spent, The Alignment Reading
• Collector (3,000 SPK) — Piece Care service (1× per year), €15 birthday credit, early sale access
• Curator (9,000 SPK) — 1.25× SPARKS on all purchases, Limited Drop early access (48h before public), curated raw stone specimen with every order, €25 birthday credit
• Inner Circle (24,000 SPK) — 1.5× SPARKS, Limited Drop priority purchase, curated raw stone with every order, €50 birthday credit, BE. Annual Edit (December delivery), private event invitations, Dedicated Circle access

Your tier status is based on your lifetime earned SPARKS and never drops. Your redeemable SPARKS balance refreshes each January — use them before year-end.

Enter your email to join and receive 500 SPARKS. Complete The Alignment to earn 300 more. At 800 SPARKS, you're a Member — no purchase needed.

• Sign-up: 500 SPARKS
• The Alignment test: 300 SPARKS
• Every purchase: 10 SPARKS per €1 spent (1.25× Curator · 1.5× Inner Circle)
• Successful referral: 1,000 SPARKS
• Review (with photo): 200 SPARKS

SPARKS from purchases are credited within 72 hours of delivery. All other SPARKS (sign-up, Alignment test, referrals, reviews) are processed within 3 business days. You'll receive an email confirmation each time your balance is updated.

€5 Order Credit — every 2,000 SPARKS = €5 store credit, applied to your account and redeemable automatically at checkout. To request a redemption, email hello@thebeworld.com with your SPARKS balance. We'll apply it within 24 hours.

You'll receive a SPARKS update by email after every qualifying action. Check your inbox — including spam — if you haven't received confirmation within 72 hours.

Piece Care is a complimentary piece care & restoration service available to all Collector members — no SPARKS required. Send us one of your BE. pieces and we will clean, inspect, and restore it before returning it to you.

Available once per calendar year. Inbound shipping is at the member's expense; we cover the return. Instructions on how to submit your piece are included in your Collector welcome email.

Your redeemable SPARKS balance refreshes on 1 January each year — redeem before year-end. You'll receive a reminder in mid-December.

Your tier status is based on your lifetime accumulated total and does not reset. Once you reach a tier, you stay there permanently.

No. The Circle is free to join and free to stay in — always.